Thursday, September 28, 2006

Lion Brand 2006 catalog

A couple of weeks ago, I got a Lion Brand catalog in the mail. It seems very much like they're trying to make their brand image a bit more upscale... they have it available as a pdf here.

A couple of sample pages:
Lion Brand catalog

Lion Brand catalog

This catalog is much more about the projects than the yarn, and they're putting some thought into the designs. A lot of the patterns featured are for sale, not freebies, and I can definitely picture people paying for some of them. If you look at a lot of their previous free patterns, it's all huge ponchos and shapeless sweaters. If they're getting away from that, it's a great move. As much as it pains me to say it, I don't even completely hate the Fun Fur offerings (except for the "mink" coat). This rug/pillow combo, for example:

(lefthand page)
Lion Brand catalog

How cute would that be in a kid's room?

See what I mean? Isn't there a rule that Fun Fur projects should be tacky messes? How did they find something cute and appropriate to do with it? I need to lie down.

1 comment:

Dipsy D. said...

Hm, this catalog seems to have some great and interesting projects in it - I agree with you, Lion Brand wasn't really known for the most amazing patterns up until now, but it seems they're changing that - great! And I also absolutely agree with your thoughts about Fun Fur projects - there are projects that work just perfectly with it, just like the one shown in that catalog - it'll be worth a try, I think! Happy Knitting!